In December 2017, US-based peer-to-peer ride sharing company Lyft Inc. (Lyft), through a partnership with Guild Education , offered its contract drivers educational discounts on online classes conducted by several schools and universities and access to a personal education mentor. The company said it was providing the discounts to make up for the fact that almost 92% of its drivers were working part-time, which did not allow them to qualify for the company-funded health benefits offered to full-time employees. Industry observers stated that Lyft’s latest move was in line with its attempt at being ‘woke’ (socially aware), besides being a bid to ensure driver loyalty and ultimately own the ride-sharing space.

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